It's finally here! The last installment of this project. If you're new to this place, I'll give you a little background. I'm studying fashion merchandising and one of our projects this semester was to find a trend in a magazine, and track it for the next couple of months to see how it progressed within the fashion cycle. Was it a fad? Did it evolve into something else? Did it die, or is it still going strong? You can view parts 1 - 2 - 3 - 4.
The trend I chose to follow was serpent styled jewelry based off of this ad
The motif originally caught my eye back in September during the Mara Hoffman show during New York Fashion Week. Then I saw that ad in the September issue of Vogue and I knew I had something.
I've watched the trend climb from introduction in September, to rise in October, and to culmination in November as far as ads go. There were more ads in September for snake skin/print items than there were in November and December's issues of Vogue and InStyle. But the type of coverage has increased. It went from solely ads to small features and editorial coverage in both publications which probably means that it's passed the persuasion stage for some fashion editors based on Roger's Mechanism of Diffusion model.
The 'Persuasion' step in this model is defined in the following way:
A person forms an opinion about the product. They may be persuaded by the opinion of others. It is of interest to them, they might begin to desire the product and persuade themselves that it is suitable, useful, or a good investment.
As far as what I've personally seen in retail stores and out on the street though, this trend is still on the rise. The people that I've seen wearing this trend have been the early majority.
As a prediction though, I think we'll be seeing more of this trend come Spring, since Diane Von Furstenberg cited snakeskin as an inspiration for her Resort 2014 line and the Mara Hoffman pieces are for Spring 2014.
And maybe it's me and the fact that I've been tracking this trend, but I'm sort of over it. I guess one would call it overexposure and I can't wait to open up the December issue of Vogue again but this time with a new set of eyes, and not glossing over it to find serpent styled jewelry or snake skin/printed items.
So there we have it. The end of my tracking diary project.